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Hand holding takeout bag that says SMASK take aways

It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing Sales Summit (SMASH) for the first time from Oct. 1 through Oct. 3,…

Picture of facebook page with text: he New Algorithm

You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a step farther and boost a…

We often find ourselves sitting in front of our clients talking about results: the number of inquiries generated, web conversions, calls that came in, new vs. returning visitors to the website and so on. These are all great stats to see how the marketing dollars are working, but … what happens next? How do I know if my senior living…

Finger on car radio

Back in 2010, we extolled the benefits of using radio to market to Baby Boomers. But we warned you then that very soon traditional radio wouldn’t be the only game in town. Well, we were right, and we were wrong. The era of audio marketing is upon us. With increasingly tech-savvy seniors, it can be a smart addition to your…

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in 2014, its second community in Pittsburgh, which sold out in…

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies for Capturing 55+ Active Adults:…

In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here's an updated look at the current landscape of mobile device ownership and usage, especially among older adults.…

My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always "not EVERYONE is social." According to Pew Research, while not everyone embraces social media platforms, the number of those who avoid them is shrinking. In…