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As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to adapt to changing industry trends and guarantee maximum revenue potential in the future.

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s roundup, we share insights from marketers who have seen success after adopting the journey mapping approach.

Woman shopping and looking at her phone

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.

Event Planning Checklist

Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small feat.

Despite some of the bumps that may be encountered along the way, we always recommend that our clients have an event strategy in place. Events are a great way to connect with prospects face-to-face and for them to sample your community’s offerings. We’ve heard countless stories of prospects who were convinced to deposit after attending a community event.

Same woman repeated with different clothing and text "Look Alikes"

 Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information was safe for users and advertisers. Fast-forward to 2019 and multiple ad campaigns later, now seems like the appropriate…

Pen writing "Once upon a time"

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing them. But in reality, we’re the ones to blame. We’ve forgotten how to talk with customers rather than at them.

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone can help build trust and affinity with mature consumers, a market that came of age in an era when conversation and face-to-face interaction were the norm.