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Same woman repeated with different clothing and text "Look Alikes"

 Last year, we provided insights on how to adapt your Facebook campaigns without reducing your ROI based on changes to the platform’s audience targeting. As you may recall, Facebook implemented these updates to ensure the way they were obtaining sensitive information was safe for users and advertisers. Fast-forward to 2019 and multiple ad campaigns later, now seems like the appropriate…

Pen writing "Once upon a time"

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing them. But in reality, we’re the ones to blame. We’ve forgotten how to talk with customers rather than at them.

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone can help build trust and affinity with mature consumers, a market that came of age in an era when conversation and face-to-face interaction were the norm.

Picture of Google My Business web page

Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now, Google is taking the next step in focusing on the searchers themselves.

In order to keep your listing information up to date and relevant, your organization’s Google My Business account needs to be maintained on a regular basis. Ensuring that all information is accurate within your main business profile is your first priority. This information feeds directly to Google Search and Maps. Once your basic information is accurate, consider implementing additional features offered by the platform.

Daughter looking at papers with mother

As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age — it has made a strong comeback. It's still a core part of an integrated marketing strategy for many of our clients.

Let's look at the collateral package and some of the reasons why it is still in demand.