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Last week, we wrote about the importance of timing marketing research for blue-sky projects. We touched upon focus groups timing, particularly working backward from when you'd like to launch your senior living or 55+ community. This week, we’re focusing on the HOW with focus group do’s and don’ts of successful market research. At Creating Results, we view focus groups as…

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around timing, market research and earning…

Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers can target users. Detailed Facebook Targeting Changes If you’re like…

Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year's theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout the week. Attending with Purpose!…

Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference. It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways to support PA’s senior population.…

Return on investment (ROI) is one of the most important metrics businesses use when determining how to allocate their budget. As marketers, it can seem like we spend most of our time strategizing about the tactics that will yield the best results at the lowest cost to keep key decision-makers happy.

Thankfully, there are many ways for you to maximize your ROI. Let’s take a look at some simple steps marketers should be taking in order to get the most value out of their campaigns.

If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of the ways the members and…