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Category Archives Millennials/Gen Y

Full Houses, Empty Feeds?

Our Monday recap of top mature marketing links is, this week, a Tuesday recap thanks to a day out of the office celebrating America's independence.

Sorry, there are no s'mores below but you will find a few tasty insights to improve your communications.

MOST CLICKED:

We often chuckle about the number of headlines focused on marketing to Millennials. (Almost as many as there were hyping the Baby Boomers turning 50 some years ago.)

If you are looking for Millennials, we can tell you where to find them:

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Baby Boomers on the Move and on the Job

A new week, a new round-up of the content that grabbed the attention of marketing pros!

Each Monday, we tally which were the boomers / seniors marketing articles, research and other items that got our followers engaging on Twitter, Facebook, LinkedIn and Ghost-Town Plus ... er, I mean Google Plus.

Then, we share the top items here on our blog. Be sure to follow us on those social platforms for even more 50+ marketing insights!

MOST CLICKED

Where are Baby Boomers moving to? Which metro areas are they leaving behind?

Headlight Data analyzed the most recent U.S. Census Bureau American Community Survey for an actionable summary of trends:

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X Marks the Opportunity

Top 50+ marketing links of the week focus on Gen X

Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.

MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.

The problem isn't with your voice.

It's with advertisers' ears.

The Gen X cohort (disclosure: my cohort) has been largely ignored by marketers of all ages. Born between 1968 and 1979, we're not as rowdy or large as the cohort that came before us, the Baby Boomers. We're high-tech, low-maintenance and we're entering our peak earning years (or should be).

And yet, as Robert Klara wrote in AdWeek:

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For Housing, Are Baby Boomers and Millennials More Alike Than You Think?

This week I am writing from the International Builders' Show in Las Vegas. I'm particularly excited because during this year's conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.

To read some of the headlines, you’d think these weren’t only two generations, but two different species. But we aim to reveal similarities that could lead builders and developers to greater success in marketing to both groups. On Thursday, January 21st, I'll be addressing this topic with experts from KEPHART, an architecture and land planning firm, and Market Perspectives, a real estate research firm.

Diversity Driven

Boomers have more complex household structures than any prior generation ...

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Mature Marketing Links of the Week – Newspaper Coupons Endure, Millennials Living with Mom and Dad

Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what's going to be on the dinner table on Thursday. But in the  meantime, let's look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the fact that print subscriptions continue to decline.…

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Mature Marketing Links of the Week – Emotional Boomers and Self-Flagellating Millennials

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that characterize their behaviors as citizens, earners and consumers. Have something to share? We'd love to hear your thoughts so please…

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Mirror, Mirror, On the Generational Wall – New Insights from Pew

Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a "basic rule" for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because, "they" said, that's how people saw themselves.

Literature and movies have long played with the idea of people's perceptions of themselves as different from reality. Those perceptions extend to the labels we choose to accept or reject for our tribes and ourselves. A new study from Pew Research gives insights into how Millennials, Gen X, Boomers and Silent Generation members feel about their generational labels.

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Mature Marketing Links of the Week – Changing Seasons, Changing Pictures of Healthcare Shoppers and Caregivers

Our usual Monday round-up of top baby boomer marketing links is a Tuesday round-up, thanks to a long Labor Day weekend filled (we hope) with cheer. The seasons are starting to change, and there's quite a lot to round-up! Our friends on Twitter and other social platform were frequent sharers and chatterers last week.

1. MOST SHARED: A three-way finish!

- "Sell something and you create a customer today. Help someone and you create a customer for life." Claire Axelrad took this philosophy from Jay Baer and applied it to non-profit content marketing in a post that resonated with a number of our followers.

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Mature Marketing Links of the Week – Multigenerational Living (Intentional and otherwise)

New data shows more Millennials living with their parents, a rise in multigenerational housing.

I remember graduating from college in 1992. I had a degree from an excellent college, a decent GPA, a pretty strong track record of leadership and work while an undergraduate, and what seemed like no prospects for a job. Why? The early 1990s Recession.

So, what to do? I moved back home to Mom. Then I applied my most marketable skill (not the degree, no, but the 90-words-a-minute I could type) and got a job as a temporary secretary for a few months until I could afford to move out. A few months of multigenerational living with 60ish Mom and my 80-year-old Nana was more than enough for me.

With that context in mind ... This week's top mature marketing links could be a flashback for readers who are fellow Gen Xers or a present pain point for readers who are Boomers.

1. MOST SHARED: Boomerang kids are staying put with Mom and Dad. Is this the "new normal"? That's what Next Avenue's Sue Campbell asked after reading the latest Pew Research.

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