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Category Archives Millennials/Gen Y

The Pew Research Center's Project in Excellence in Journalism has released some interesting data regarding news consumption and our favorite cohorts -- baby boomers and seniors. 'Tis the season to be honest, so I'll cop to a little "we told you so" action happening in the Creating Results offices. The Facts Here are the details, as reported by the Nieman…

The resources we share for understanding 50+ consumers are quite varied, so it shouldn't surprise us that a recap of top links would be as well. Here they are -- the articles, white papers, etc. from the last two weeks that garnered the most attention from Creating Results' followers on Twitter, Facebook and LinkedIn. 1. MOST CLICKED: 2 ways to…

“Summer's lease hath all too short a date.” ― William Shakespeare, Shakespeare's Sonnets The last Monday in August. The last Monday of Summer. To ease the pain, we've collected the week's top tips/resources for marketing to baby boomers and seniors. 1. MOST CLICKED: The great comedian Phyllis Diller died last week at 95. This video of Diller "auditioning" for the…

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive - and it revealed a desire to learn more about the online habits of baby boomers and seniors.…

"The learned is happy, nature to explore; The fool is happy, that he knows no more." - Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources which help us all learn more about our targets: mature consumers. Now, time to learn what links…

Food for thought: while social media marketing may appear to be the darling of the day, "old fashioned" TV and print continue to grab prospects by the wallet.  The effectiveness of television advertising is consistent across all ages - high numbers of Millennials, Baby Boomers and 65+ seniors report that it has an impact on their buying decision.  And the impact of…

The Pew Internet & American Life Project released its second 'Generations" reportlast week, with data about what various cohorts - from Gen Y/Millennials to Baby Boomers to the Greatest Generation - are doing on the Internet.  Turns out, these cohorts are becoming more alike in their online activities.  A quick synopsis: Activities Dominated by Millennials Pew found that Gen Y/Millennials…