As a Certified Aging in Place Specialist (CAPS) and through my 10 years of working in the 55+ and Senior Living space, I’m constantly working with clients who are searching for the best way to aid the aging population. More and more older adults want to find ways to make their next move their last — which makes an impact…
So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?
The thing is, it can be hard to sell someone on something that doesn’t yet exist, which is why many communities choose to implement a pre-sales VIP program to entice prospects to buy into their new property. A pre-sales program is a great tactic for accelerating the timeline for reaching pre-sales goals on schedule.
Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
Next week is Halloween.
In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.
While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!
Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.
I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. - Cole Porter, “You’re the Top”
Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is the latest edition of a proprietary national study of Boomers' and seniors' digital marketing preferences. Three chapters explore what older adults do/don’t want from social media marketing, websites generally and housing/senior living websites specifically.
At times the picture the data paints isn’t so pretty.
Dissatisfaction with websites has risen with each edition of Social, Silver Surfers. Respondents have more to complain about and do so in greater volume.
Today we’re sharing insights which, if applied to website development, could help your organization become – if not the top – more effective with mature consumers.
Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.
This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older adults like / don’t like about websites and social media. Creating Results repeated and expanded our research in 2013, this time publishing an Amazon e-book which captures the data and related marketing recommendations.
The most important result, however, has been the improved effectiveness of our client’s digital marketing programs.
We’ve also received positive feedback from those who are targeting Baby Boomers and seniors in a variety of industries. These marketing pros tell us their ROI improved by applying the tips from Social, Silver Surfers.
That motivated us to go even further with this new e-book.
Today is a somber day. Today the Creating Results team joins all Americans as we pause and reflect on one of the greatest losses the country has suffered. We remember the lives that were lost and the loved ones left behind, and remain eternally thankful for those who responded to the tragedy on that day 16 years ago. Our thoughts…
As Director of Marketing Strategies, I spend my time looking at client results and defining why numbers are what they are. Conversion data for senior living clients comes from a complex combination of pay-per-click and retargeting, optimized landing pages and more.
Over the last years, I’ve also spent significant hours working towards multiple Google Partner certifications.
Yet when analyzing results and preparing new plans, I still guide our teams to leave room in every budget for a very non-digital marketing tactic:
Direct Mail. At this year’s LeadingAge PA conference, a session on this tried-and-true technique reaffirmed why.
I became obsessed with movie award season this year, obsessed with a capital "O." I watched it all - the Globes, SAG awards and, of course, the big show of the Oscars. I loved hearing the speeches from the winners (and seeing the faces of those who were favored to win but didn't). What does this have to do with…
I often think of Johnny Carson's old Carnac sketch whenever experts line up and make their predictions for the coming year -- whether they be experts in marketing, policy, health, business ...
Like my New Year's resolutions, the predictions are often founded on hopes and dreams and we can watch the year zing by without seeing the change realized.
I commend OurParents writer Robyn Tellefsen for trying to predict what would come next in the topsy turvy world of senior living. She reached out to a wide variety of people who work within the industry for an article published February 6, 2017, "What's Ahead for Senior Care."
Among those tapped for their insight was Creating Results' own Kimberly Hulett, who said ...