A look at the types of images that are effective for marketing to the 50+ consumer, and the pros and cons of stock vs. custom photography for this market.
Every Monday, we recap the most engaging content from the previous week.
This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.
Session: "Creating Stronger Organizations Through Aggressive Growth Strategies"
In 2016, the size of the 65+ population starts to significantly outpace the 5–under-population, meaning the availability of direct care workers will have a significant shortage, as we heard from senior living leaders at this year's LeadingAge national conference.
In addition to being a concern for senior living care providers, the looming labor shortage also is a driver of senior living growth, repositioning and affiliation. What can marketing do to prepare?
Every Monday, we recap the most engaging mature marketing content from the previous week.
This week, Bisnow reveals the factors that will cause a housing crisis for baby boomers and millenials in the coming years.
Also, HomeAdvisor details the steps that need to be taken in order to ensure that more baby boomers are prepared to age in place.
Each Monday we bring you the top mature marketing stories that had people talking, commenting and sharing. While it's not Monday (we hope you had a wonderful Labor Day), we didn't want to leave our loyal visitors missing even one week of insights. This week we explore the differences in how people view emoji usage, the top markets to which…
More people of all ages are watching / sharing online videos than ever before.
And studies show video marketing has power to motivate consumers – including Baby Boomers and Seniors – to act or buy.
Yet many senior providers don’t know how to integrate video into their marketing.
Over the next month, Jessica Ruhle and I will be sharing best practices for creating both product and lifestyle videos to strategically position senior-serving organizations. We’re honored to have been invited to speak to the topic at both the LeadingAge Massachusetts and LeadingAge Pennsylvania conferences.
Why are continuing care retirement communities (CCRCs), 55+ housing or any organizations focused on older adults considering video at all? Is it because executives are demanding it? Because they see everyone doing it?
Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.
The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing. I have so many actionable takeaways I was able to bring back to implement for our clients!
I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.
1. Don’t ignore Microsoft Bing.
Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.
In a previous post about "Fun with the (Marketing) Funnel," we explored how email can be a powerful tool for bringing people into the fold and moving them through the purchase journey.
Today we'll focus on direct mail.
Recently I presented a program called “Making the Dinosaur Dance” at the LeadingAge annual meeting with my colleague Erin Read. The entire presentation explored how the direct mail "dinosaur" still can be incredibly effective with a senior target market.
Why would I recommend direct mail as a part of this integrated strategy?
Happy Monday! This week our mature marketing stories that drove the greatest interest had a similar theme - Money!
MOST SHARED: Boomers and Gen Xers are still reeling from the impact of the 2008 market crash in a number of ways according to a recent study. In fact, 2/3 note that they feel the impact in all areas of their life - work, play and savings.
There is a new trend in the housing market within the 50-and-over age demographic: Rentals.
Per a new study, conducted by the Joint Center for Housing Studies of Harvard University, there is a rising number of middle-aged home renters.
According to the report, America’s Rental Housing, “recent declines in homeownership rates have lifted the number of middle-aged renters.” In fact, over the last decade, the number households occupied by middle-aged renters increased from 10 million to 15 million. As a result, the 50-and-over demographic accounted for over half of renter growth from 2005 through the third quarter of 2015.