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Category Archives Real Estate Marketing

Kudos to MetLife and NAHB who recently released a study about how builders were doing meeting the expectations of the mature market (Baby Boomers and beyond).  At Creating Results, we love research!  Decisions can be made based on data rather than that gut feel in your stomach or the old fall-back “we’ve always done it that way.”  In this economy, when…

This just in! People of different ages respond differently to advertising! Now that we’ve got your attention … Lightspeed Research and the Internet Advertising Bureau have released the results of a recent survey to see what kind of ads grab attention online. The results show key differences by age group that should guide marketers. As MediaPost summarized, “The survey found…

Resources for marketers looking to connect with the 40+ market, including Baby Boomers and members of the Silent Generation: White Papers and Reports Is your website primed for 50+ visitors? - A website usability guide for satisfying silver surfers. A Focalyst study on Green Marketing - "Green means more than money when targeting Baby Boomers." Webinars What's working (and what's missing the target) with…

27% of Americans plan to put off home purchases because of the economy. We're glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web. A survey by the National Association of Realtors provides some insights into who is looking and how.…