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How much is too much when it comes to brand messages via Facebook and other social networks? Will Boomers move to Florida, as retirees did in the past? What will be the impact of seniors on re-setting the demand for multifamily housing? These links and more in a weekly round-up of top resources for marketing to baby boomers and beyond.

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also…

Happy President's Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy! 1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine's Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.      Marriage does a heart good: Findings included that Boomers and Beyond who…

It's a new week and once again time to explore Creating Results' top Tweets of the Week. Enjoy! MOST CLICKED: 1. Does Google accurately guess age and gender:  Fun article that explores Google's privacy announcements by testing if this internet search giant can accurately guess your age.  An informal survey within the article of the author's colleagues found some interesting…

Every Monday, we bring you those tweets from the past week that received the most clicks/re-tweets or generated the most discussion. 1. MOST CLICKED: Red, White and Gray - the high costs and high rewards of longer lives (The Atlantic) http://bit.ly/ymnGqu 2. MOST SHARED: Advocates say more gay-friendly senior housing is needed - many older gay, lesbian, bi-sexual and transgender…

Tweets from @CreatingResults over the course of the last week that were most shared, discussed and clicked.  Happy Tweeting! By far the most shared post was Gaining Boomer and Senior Marketing Insights from Social Media. Find out what messages/strategies are hitting (or missing) the mark. Todd Harff recaps a number of resources that can be extremely helpful in determining and…

Seniors make up 13% of Americans and by 2030 will be 20% of the United States population. But our favorite senior may be dear old Santa Claus. The right jolly old elf is - at the least - just shy of 200 years old. This holiday, Creating Results celebrates timeless seniors everywhere with a brand new infographic. Statistics, insights ...…

Tweets from @CreatingResults that were most discussed, shared or clicked last week. Let's dive in! TOP TWEETS THIS WEEK 1. Holiday homecomings may last a long, long time for Baby Boomer women. Mostly driven by the recession, they're now housing their adult children and don't anticipate packing them up any time soon. http://bit.ly/u2VETl 2. Free social media tools your brand…

The 2010 Del Webb Baby Boomer Survey was just released, and the nation's largest builder of active adult (55+ age-qualified) communities concludes that Boomers are ready and willing to move upon retirement. "According to the Del Webb survey, nearly a third of older Baby Boomers plan to move in retirement, with more than 50 percent planning to move to a…

Two new sources of data, statistics and insight into how the current economic conditions are affecting mature consumers.  First, the Pew Research Center finds that the majority of 65+ers (Silent Generation members) keep working because they want to and that older workers are happier on the job than younger workers.   However, as the AARP Economic Team notes in a July…