Trying to reach baby boomers and seniors online? Here’s the latest look at how 50+ adults use the internet — and how you can use this data to improve your marketing strategies. See who's online, how they get online and what they do when they're there!
Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.
This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older adults like / don’t like about websites and social media. Creating Results repeated and expanded our research in 2013, this time publishing an Amazon e-book which captures the data and related marketing recommendations.
The most important result, however, has been the improved effectiveness of our client’s digital marketing programs.
We’ve also received positive feedback from those who are targeting Baby Boomers and seniors in a variety of industries. These marketing pros tell us their ROI improved by applying the tips from Social, Silver Surfers.
That motivated us to go even further with this new e-book.
Happy August! Today's recap of top 50+ marketing links covers ins and sins -- some more deadly than others.
IN The Day
Our most-commented item of the week compares the costs of events and everyday expenses across the generations to answer the questions:
"Was it really different, back in the day? Do Millennials really have it harder?"
The answers seem to be yes and yes.
Before I go any further a not-so-nitpicky nitpick. The jobapplicationcenter team, which crunched the numbers and adjusted for today's dollars, made an error that really burns me.
Many moons ago when Creating Results began to focus exclusively on marketing to boomers and seniors there was a "basic rule" for choosing images: Pick photos that showed people 10 to 15 years younger than the age you were targeting. Why? Because, "they" said, that's how people saw themselves.
Literature and movies have long played with the idea of people's perceptions of themselves as different from reality. Those perceptions extend to the labels we choose to accept or reject for our tribes and ourselves. A new study from Pew Research gives insights into how Millennials, Gen X, Boomers and Silent Generation members feel about their generational labels.
It's a sad fact for many seniors that as they age, they feel ignored. (Certainly most of today's youth-focused advertising overlooks older adults!) This week's recap of top mature marketing links shares two stories that buck that trend. 1. MOST CLICKED: At 90, Barbara Beskind is designing tech for aging boomers. After seeing a feature on the innovation firm, IDEO, in which the…
Greetings! On this day 120 years ago, American author James Thurber was born. Perhaps best known for "The Secret Life of Walter Mitty" and wry dog cartoons, Thurber mastered the "modern" communications art of pairing an image with a punchline long before the .gif was born. The facts for today are simple: it's Monday, so this is the Monday round-up of those items that…
Insider knowledge for your Monday morning: Creating Results' team member Sally O'Donnell LOVES Beyonce. So it is with respect for both dynamic young women that we drew inspiration for this week's headline. Indeed, it was the singular situations of women (specifically, dynamic older women) that captured the bulk of attention and action on social media platforms last week. Just what were the…
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people -- baby boomers and seniors -- continue to log significant time in front of the boob tube. The up & right-ward slope of the maroon and gray lines in this chart show a gradual increase…
On this date in 1930, President Herbert Hoover established the Veterans Administration. There are an estimated 21,972,964 living US Veterans, and it's a decidedly gray group -- 72% are over the age of 50. As we wrote on this blog back in 2009, senior veterans are educated, adaptable and everywhere. Since that post another half a million veterans entered…
* A new ecommerce site debates, do we create a category for 40+ products or for aging needs or for more complicated prescriptions? * A senior living community wants to ban the word senior from brochures. * A 55+ housing builder wants to strike the word retirement from its website. Across industries, marketers wonder ... is any word safe for 50+ marketing anymore?…