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In early April, the Pew Research Center released its latest report on Older Adults and Technology Use. The subhead for the report tells the tale: "Adoption is increasing, but many seniors remain isolated from digital life." Indeed, the researchers identified two groups: 1) Younger, higher-income and more educated Americans over 65. These use the Internet at rates approaching or exceeding…

You might not be surprised to learn that those who spend the most daily are those with children under the age of 18. After reading a new Gallup report, we discovered there is an age overlay to daily spending as well: 65+ seniors with young children have the highest daily spending of any Americans. According to the US Census Bureau,…

Yes, PBS’s hit Downton Abbey holds lessons for those selling to the 50+ market of baby boomers and seniors. So while Sunday evenings in front of the fire enjoying the upstairs/downstairs drama may appear to be leisure, it’s really sales training!  1. Formalities aren’t old-fashioned. While it may seem quaint to hear all the “Misters” and “Missus” we should remember…

Happy Monday!  Here is a list of the top mature marketing news and stories that had people talking during the past week.  Have news to share that isn't listed here?  Please be sure to add within the comment section. MOST SHARED: Several people were intrigued by the recent Wall Street Journal article regarding the increasing number of young adults still…

As the song goes, "rainy days and Mondays always get me down." But sharing great resources and insights is a nice antidote! Welcome to another edition of the Mature Marketing links round-up. This is a collection of content that received the most attention from 50+ marketing pros in the past week on various social channels (Twitter, Facebook, LinkedIn, Google Plus,…

A lovely perk of working with seniors is the example they set for how to gracefully navigate an often-crazy world. Last week as I counted my blessings in the wake of the Boston Marathon bombings, I thought of lessons learned for marketing to older adults.