My brother finally gave in and joined the social media world this week when he unveiled his Facebook profile. For years, people would ask him what he was waiting for, and his response was always "not EVERYONE is social." According to Pew Research, while not everyone embraces social media platforms, the number of those who avoid them is shrinking. In…
Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past week.
This week, we'll take a look at an article published on US News & World Report that reveals the results of a recent cost of care survey. We'll also find out the number one way in which senior living communities can increase engagement among residents in an article by Senior Housing News.
If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south for the annual event.
Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.
In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior living design trends in 2018. And in this week's most shared item, Saul Levmore states his case in favor of mandatory retirement in an article for Next Avenue.
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup… on a Tuesday! According to Skilled Nursing News, 33 skilled…
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.
Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or incomprehensible.
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at the conference we shared some insights in real-time through our…
Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.
In this week's most shared, The Telegraph examines the increasing trend of adults ages 50 and above becoming babysitters. Additionally, in the most clicked, we look at a typo gone viral at Wichita State University and the steps that marketers can take to prevent this type of issue.
Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.
First, USA Today offers insights as to why more older adults are making the decision to skip out on the warm weather and beaches of Florida in favor of retiring in their current location. And in our most shared piece of the week, we'll review action steps that professionals in the senior living industry should be taking in order to appeal to the rising number of middle-aged home renters.