The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for providers.
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to Baby Boomers? What are words you to avoid saying or images you want to avoid showing?
Here are five things you should consider when marketing to Baby Boomers so that you can motivate — not alienate — your prospects.
It’s that time of year again. The time to ask “what if…” as we prepare to come together once more with our allies in aging services at the LeadingAge 2019 Annual Meeting + Expo. We’re looking forward to an inspiring keynote, educational sessions, knowledge sharing from all facets of the aging services industry and, of course, all the good times that will ensue.
Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement and evaluate your digital marketing strategy.
Last year, we focused a lot on blue sky marketing. Now, the question is, “What happens during the blue-sky sales journey?” If you’re in the midst of a pre-sales or expansion project, you’re in luck!
There are times when I’m working with our clients’ sales teams and I’m reminded of the scene in the movie Liar, Liar when Jim Carrey is trying to force himself to lie and say that the pen is red, but it’s truly blue. He just can’t lie! If you’re not familiar with that scene, take a break from reading and click on the video below – it’s one of my favorites.
When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.
But did you know that, a single cat video can get an average of 12,000 views? Now imagine those numbers for your senior living video testimonial and how much traction it could get for your community.Video testimonials are a perfect way to entice people to learn more about your community and increase engagement. But there’s more that goes into it than just setting up a camera, having someone share their experience and then posting it online and hoping for it to go viral.
I’ll be sharing four tips for creating testimonial videos that make prospective residents say “wow!”
While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years.
This month, we look back at some of the most notable industry trends we’ve covered this year, as well as the implications they’re expected to have on your business.
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus on attracting more private pay independent living and assisted living residents in order to maintain a healthy bottom line.
This move to reposition will be a hot topic among industry leaders and influencers for the foreseeable future. And there are sales and marketing implications of repositioning that senior living communities should consider early on to ensure the process is successful. I’ll be discussing these implications in detail at this year’s LeadingAge FL Convention & Exposition.
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.
Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.
In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.