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Hand holding takeout bag that says SMASK take aways

It’s hard not to look forward to this time of year. But while many people anticipate fall festivities and the aroma of pumpkin spice, I usually find myself counting down the days to the fall conference season. I had the opportunity to attend the Senior Care Marketing Sales Summit (SMASH) for the first time from Oct. 1 through Oct. 3,…

Email box with junk mail

Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn prospects away from your brand. In this month’s roundup, we look at email marketing trends and tips for standing out in your prospect’s inbox.

Hnad shake across a table with laptops

After a whirlwind trip to Denver, Colorado, it’s finally time to recap our biggest takeaways from the Enquire Summit. We got an in-depth look at Enquire's CRM, heard from some amazing keynote speakers, networked with fantastic people in the industry and learned how marketing and sales should work together seamlessly. Read along and join me on a 48-hour trip (condensed…

Hands pointing one, two, three, four

When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.

It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.

“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search can be daunting. So many solutions are available. Some are…

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around timing, market research and earning…

Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year's theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout the week. Attending with Purpose!…