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As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.

There are three basic steps to this process. Let's walk through them together.

#1. Determine What You Need

Before you decide to do a photo shoot you should already have determined your goals. Most organizations would significantly benefit from authentic, accurately representative images that you can't get elsewhere. In the senior living industry that means representing mature consumers doing things they enjoy doing — or perhaps aspire to do.

What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.

This week's most clicked talks about the oncoming retirement crisis in America, with some groups affected more than others. The week's most shared reviews ways to improve your digital marketing initiatives.

Welcome back from the long holiday weekend! While it may not be Monday, we didn't want you to miss out on this week's roundup of the most engaging content.

This week, Laura Forer of MarketingProfs6u answers the age old question: when should you post on social media? Additionally, Christopher S. Penn, Vice President of Marketing Technology at SHIFT Communications reminds us about what we should be focusing on when we market our products and services.

Kids are heading back to school and we have less than a month to go of summer. Between deadlines at work and (maybe) planning that one last hurrah for the summer, we hope you have allocated a bit of time to catch up with the most engaging content in this week's Monday roundup.

First, we'll look at the improvements LeadingAge suggests we make to long-term care and support services.

In the second overview, we'll gear up for the amenity wars with Property Management Insider and learn about the ways you can upgrade your community.

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts.  Then, our most shared content explores storytelling and shares tips for how you can make it shine.  Have something to share? We'd love to hear your thoughts and…

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked:  The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

Happy Monday! Each week we share mature marketing stories and insights that drew attention and interest.  This week we explore how 55+ communities are evolving and insights from the International Association of Gerontology and Geriatrics about how to combat ageism.  We'd love to hear your thoughts and take-aways, so be sure to share within the comments below. Most Clicked: Recently,…

While we enjoyed the beautiful weather this weekend, we couldn't wait for Monday to arrive so that we could take a look at the most engaging content from the past week.

First, we'll take a look at the reasons why we shouldn't treat the wealthy, affluent and luxury buying groups as interchangeable.

After that, an article from The Financial Brand provides insights on the steps we should be taking to help ease the financial burden on older Americans.