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Happy Monday! The weather is heating up as we approach the first day of summer, and this week’s Monday roundup looks at an issue heating up in the world of senior living: the increasing rate of seniors getting evicted from nursing homes.

We'll also take a look at how one smartphone company is reviving an old ad campaign to appeal to Gen-Xers, Baby Boomers and Millennials.

As you re-acclimate yourself to a five-day work week, don't forget your dose of the weekly roundup to cure the Monday blues.

This week, a Mashable article about how one man's Instagram account became a viral sensation is sure to warm your heart. We'll also be taking a look at what we need to be doing differently when marketing to adults 65 and over in the coming years.

As the long weekend comes to its end, it’s important that we all take some time to reflect on the true meaning of Memorial Day.

This is a day for honoring and remembering those who have lost their lives fighting to protect our country’s freedom. It’s a yearly reminder about the costs many men and women have paid to uphold the American way – after all, “freedom isn’t free.”

Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

It's that time again! Every Monday we recap the most engaging information from the previous week.

First up, this week's most shared content item is about senior trends in 2017 as told by industry experts. In an article on, industry experts predicted that Boomers will be moving to senior communities more quickly, have more care options and will see changes in retirement living costs.

Next, this week's most clicked content was an article about Kindred Healthcare. Kindred is selling its 91 skilled-nursing homes and moving towards a virtual portfolio (including preferred partnerships with other nursing home operators). The first partner announced was ...

"Little Things Can Mean A Lot."

Each Monday our team recaps a few of the "little things" that meant a lot to our subscribers and followers over the past week. Articles that inspired, stats that answered a burning question, and more.

Taken together week-after-week, these LITTLE things can have a BIG impact on integrated marketing programs aimed at baby boomers and seniors.


Lois Bowers discovers in senior living marketing, little (positive) things mean a lot.

Lois is senior editor at McKnight's Senior Living, and she recently spent a few days at a senior community, trying to view it as a future resident might.

Every Monday, we recap the most engaging content from the previous week.

This week, the Houston Chronicle takes a look at why more Baby Boomers are opting to forgo homeownership in favor of renting. Also, you can never have too many leads in the senior living industry; McKnight's Senior Living takes a closer look at the newest referral source for senior living communities.