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Shelf Lives, Work Lives

Happy Monday!

It's not an oxymoron. When you enjoy your work and the people you work with / for, Mondays can be happy.

Which rather neatly ties to the theme of this week's Monday mature marketing round-up. Our top links this week all touch on how work can help us enjoy active, independent lives as we age.

MOST SHARED: There's no age-based 'shelf life' on senior's ability to live independently

Carol Bradley Bursack has a website dedicated to caregiving, and she answers caregiving related questions in a column for North Dakota's Inforum.

Just before Thanksgiving, Bursack answered a question from an adult child who was receiving pressure to move his very independent 73-year-old father out of his own house, to begin to take over managing the father's life.

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Mature Marketing Links of the Week – Volunteers & Video

Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours remaining to finish that one book they've ignored for months ...

But at Creating Results we're living in the past. The past week, at least. As we do each Monday, we're recapping the links of the past week that got the most attention from mature marketing pros.

1. MOST SHARED: Charities must adapt to ageing population – or miss out on volunteers, says Lynne Berry, the chair of the UK's Commission on Voluntary Sector and Ageing. Berry's op-ed in The Guardian introduced the commission's final report, called "Decision Time," a deliberately foreboding title.

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Un-Retiring Presidents

  American readers of this blog are celebrating Presidents Day. There are currently five living US Presidents, representing the Greatest Generation (Jimmy Carter and George Bush, both born in 1924), leading-edge Boomers (Bill Clinton and George W Bush, both born 1946) and the trailing-edge Boomers (Barack Obama, born in 1961).* They also represent varied attitudes and approaches to retirement. Jimmy…

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Service Groups – Ageless Pursuits, Aging Members

The oldest service group in the US, Rotary International, turns 105 today.  Like many other service groups (such as the Elks, Kiwanis, et al), Rotary is facing challeges caused by demographics - an aging membership - and marketing - how to show value and relevance to younger generations. The Press of Atlantic City took a closer look at service groups…

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