Hard to believe it's already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers courtesy of Realty Biz News, and MarketingProfs helps us uncover the top eCommerce preferences and how we can apply…
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup… on a Tuesday! According to Skilled Nursing News, 33 skilled…
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.
Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.
Happy Monday! I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine and relaxation. And so, the most intriguing news articles of…
Senior living marketers and sales professionals have been trying to figure out what words we should use when speaking to older adults for a long time. Much of this is a tremendous effort to not offend – which invariably leads to a bunch of jargon that is either coddling or incomprehensible.
Happy Monday! Last week thousands of leaders and providers within the senior living industry headed to New Orleans for the 2017 LeadingAge Annual Meeting & Expo. Our CR team returned home inspired, excited and even more invested in partnering with organizations dedicated to serving and helping seniors thrive. While at the conference we shared some insights in real-time through our…
Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.
In this week's most shared, The Telegraph examines the increasing trend of adults ages 50 and above becoming babysitters. Additionally, in the most clicked, we look at a typo gone viral at Wichita State University and the steps that marketers can take to prevent this type of issue.
Next week is Halloween.
In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.
While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!
Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.
Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.
First, USA Today offers insights as to why more older adults are making the decision to skip out on the warm weather and beaches of Florida in favor of retiring in their current location. And in our most shared piece of the week, we'll review action steps that professionals in the senior living industry should be taking in order to appeal to the rising number of middle-aged home renters.
I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. - Cole Porter, “You’re the Top”
Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is the latest edition of a proprietary national study of Boomers' and seniors' digital marketing preferences. Three chapters explore what older adults do/don’t want from social media marketing, websites generally and housing/senior living websites specifically.
At times the picture the data paints isn’t so pretty.
Dissatisfaction with websites has risen with each edition of Social, Silver Surfers. Respondents have more to complain about and do so in greater volume.
Today we’re sharing insights which, if applied to website development, could help your organization become – if not the top – more effective with mature consumers.