The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is adapting to the accessibility needs of older adults and how they can be applied to the senior living industry.
An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone can help build trust and affinity with mature consumers, a market that came of age in an era when conversation and face-to-face interaction were the norm.
It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.
But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you may have missed the first time around!
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior living communities offer respite care in Philadelphia?” And our devices respond with the…
As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the coming months.
Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.
But maintaining a blog can be difficult if you don’t develop a framework for consistent output of content. By following these steps, you’ll discover that blogging for your community can be an enjoyable activity instead of a chore.
Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now, Google is taking the next step in focusing on the searchers themselves.
In order to keep your listing information up to date and relevant, your organization’s Google My Business account needs to be maintained on a regular basis. Ensuring that all information is accurate within your main business profile is your first priority. This information feeds directly to Google Search and Maps. Once your basic information is accurate, consider implementing additional features offered by the platform.
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age — it has made a strong comeback. It's still a core part of an integrated marketing strategy for many of our clients.
Let's look at the collateral package and some of the reasons why it is still in demand.
Video has become one an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can develop your own video marketing strategy.
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.