Digital marketing reaches leads at various stages of their journey. This includes when they first hear about a product (such as a senior living community) through a display ad, or when they make the decision to attend their first discovery event after receiving email updates and invitations from the community. Digital marketing plays a key role in moving nurturing prospects into leads and eventually residents. It is also supported by an integrated marketing approach — all the pieces of which work together to increase your brand’s visibility.
The senior living industry is in a state of transition. A decline in insurance reimbursements, rising operational costs, shorter lengths of stay for higher acuity residents and prospective residents exploring alternative forms of care have caused communities to focus on attracting more private pay independent living and assisted living residents in order to maintain a healthy bottom line.
This move to reposition will be a hot topic among industry leaders and influencers for the foreseeable future. And there are sales and marketing implications of repositioning that senior living communities should consider early on to ensure the process is successful. I’ll be discussing these implications in detail at this year’s LeadingAge FL Convention & Exposition.
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.
As we finalize our preparations for the LeadingAge PA 2019 Annual Conference + Expo, we’re thinking about this year’s conference theme: Own the Future. It’s a fitting theme given how many senior living organizations are in the process of reshaping their communities to adapt to changing industry trends and guarantee maximum revenue potential in the future.
As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless.
In this month’s roundup, take a look at some of the emerging technology in the senior living industry and the impact they’re expected to have.
Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.
In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.
Digital marketing is a key component of all of our clients’ marketing strategies. So when I was given the opportunity to attend this year’s Hero Conf to learn about new pay-per-click (PPC) tactics and strategies on the rise in 2019, I jumped at the opportunity. This year, the focus of Hero Conf was to understand which tactics are most impactful…
If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.
In this month’s roundup, we share insights from marketers who have seen success after adopting the journey mapping approach.
The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?
In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.
As the weather continues to warm up, the Creating Results team to is excited to hit the road for various conferences and shows in the coming months. Up next, we’ll be in Virginia Beach, Virginia, for a keynote address about social media marketing by yours truly at the Coordinated Services Management (CSM) Seminar which will be held April 17-18.
During this keynote, titled Social Silver Surfers: Their Digital Preferences & How to Effectively Engage with Them on Social Media, I’ll be sharing with team members from all of CSM’s communities how senior living industry providers can leverage social media to engage prospects and tell their brands’ stories. Here are a few tips for social media marketing that I’ll be sharing during my presentation.