Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our most shared feature, from McKnight’s Senior Living, shared Boomers' preferences for where why what to live at they age. Most Clicked:…
As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.
There are three basic steps to this process. Let's walk through them together.
#1. Determine What You Need
Before you decide to do a photo shoot you should already have determined your goals. Most organizations would significantly benefit from authentic, accurately representative images that you can't get elsewhere. In the senior living industry that means representing mature consumers doing things they enjoy doing — or perhaps aspire to do.
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News that senior living has a new threat looming of which we should…
Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.
In this week’s most clicked item, The Huffington Post identifies the top motivators for adults age 50 and better to remain in optimal health as they age. And in this week’s most shared item, senior blogger Ronni Bennett offers insights for adapting to the physical, emotional, social, calamitous and cultural challenges of aging.
Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.
This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older adults like / don’t like about websites and social media. Creating Results repeated and expanded our research in 2013, this time publishing an Amazon e-book which captures the data and related marketing recommendations.
The most important result, however, has been the improved effectiveness of our client’s digital marketing programs.
We’ve also received positive feedback from those who are targeting Baby Boomers and seniors in a variety of industries. These marketing pros tell us their ROI improved by applying the tips from Social, Silver Surfers.
That motivated us to go even further with this new e-book.
In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I will never forget. It’s a feeling that is impossible to…
I recently had the opportunity to spend three hours a day for one week learning more tricks of the PPC (pay per click) trade from the comforts of my own home, all while making caramel lattes. I don’t want to brag here, but Starbucks may want to ask me for my recipe (#justsaying). Anyway, the people at Unbounce created PPC…
What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.
This week's most clicked talks about the oncoming retirement crisis in America, with some groups affected more than others. The week's most shared reviews ways to improve your digital marketing initiatives.
Every Monday we recap the previous week's most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for Gerontologists AARP’s Chief Executive Officer, Jo Ann Jenkins, published an…
Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.
A brand is the fundamental emotional experience that you want consumers to have every time they come in contact with your product – it’s employees, residents, services, or even its physical space, campus or buildings within. It’s why consistency and clarity are essential.
Creating Results has had the pleasure of working on many branding projects. Efforts for a Boomer-focused tourism destination and for a senior living organization can help to illustrate how a brand’s personality can influence the design of a logo.