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It’s the most wonderful time of the year!  Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008 Review: A PowerPoint, Chuck Nyren’s 20 minute take on mature marketing,.  Good info…

Resources for marketers looking to connect with the 40+ market, including Baby Boomers and members of the Silent Generation: White Papers and Reports Is your website primed for 50+ visitors? - A website usability guide for satisfying silver surfers. A Focalyst study on Green Marketing - "Green means more than money when targeting Baby Boomers." Webinars What's working (and what's missing the target) with…

27% of Americans plan to put off home purchases because of the economy. We're glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web. A survey by the National Association of Realtors provides some insights into who is looking and how.…

Research tells us that mature consumers place a high value on product trials, and on referrals. Vaseline's new campaign tracking lotion recommendations in an Alaskan town demonstrates the power of one plugged-in 40+ consumer. As Stephanie Clifford notes in the New York Times: "Rather than creating an online social network, [Vaseline] is aiming to map the social network of a…

Does a green initiative make sense - from a brand perspective - for Wal-Mart? MediaPost asked Creating Results for its thoughts, and the answer was "yes - perfect sense." Consumers "are looking to make a connection, and it's a way for brands to speak right to people's core values," [Creating Results' Erin] Ruddick says. Values marketing is important when trying…

This is the first generation where it is acceptable to be a single woman, but you'd never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women shown in advertising, and even more rarely are they confident, successful and…

In tough markets, many companies wonder if they should be investing in "doing branding." When Todd Harff recently addressed one of the largest chambers in the Washington DC area, he advanced the notion that a slow economy is the perfect opportunity to focus on branding, because you have the time to invest. Check out Todd's slides:  http://www.creatingresults.com/slides/branding/index.html The presentation includes…

People who refuse to retire are changing retirement communities. "One thing is clear. It isn't business as usual. While the old style, heavily amenitized communities in resort locations will continue to have some appeal, even they will have to adapt. The good news is that niche communities that are narrowly targeted to these highly desirable mature worker bees will thrive."…