Top Menu

This is the first generation where it is acceptable to be a single woman, but you'd never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women shown in advertising, and even more rarely are they confident, successful and…

In tough markets, many companies wonder if they should be investing in "doing branding." When Todd Harff recently addressed one of the largest chambers in the Washington DC area, he advanced the notion that a slow economy is the perfect opportunity to focus on branding, because you have the time to invest. Check out Todd's slides:  http://www.creatingresults.com/slides/branding/index.html The presentation includes…

People who refuse to retire are changing retirement communities. "One thing is clear. It isn't business as usual. While the old style, heavily amenitized communities in resort locations will continue to have some appeal, even they will have to adapt. The good news is that niche communities that are narrowly targeted to these highly desirable mature worker bees will thrive."…