Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?
Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.
In this week’s most clicked item, The Huffington Post identifies the top motivators for adults age 50 and better to remain in optimal health as they age. And in this week’s most shared item, senior blogger Ronni Bennett offers insights for adapting to the physical, emotional, social, calamitous and cultural challenges of aging.
Every Monday we recap the previous week's most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for Gerontologists AARP’s Chief Executive Officer, Jo Ann Jenkins, published an…
Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.
Most Clicked: Scientific Proof that Happiness is for the Aging
Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age. Gregoire expands on this scientific proof by acknowledging our culture tends to correlate youth with happiness which, she says, “couldn’t be farther from the truth.”
According to research and the author: “80 percent of life’s defining moments occur by the age of 35 – suggesting that there may not be much to look forward to in the second half of life.” College years, getting married and having children are pivotal moments in our lives and most of us experience this before 35.
How is it possible our happiness peaks after these landmarks?
Here is the roundup of the most engaging posts from the previous week.
MOST CLICKED: Demographic Projections and the Implications that Affects our Economy
Jo Ann Jenkins, CEO of AARP, wrote an thoughtful article on our extended lifespans and the implications our longevity will have on our economic and social structure.
Ms. Jenkins, in a post published on LinkedIn, notes that since longer lives create multiple questions, like paying for pensions and medical care, a change in our views on aging is needed. As a society, Jenkins feels we need to focus on the benefits of an extended life starting now.
Here are a few more intriguing facts from the article to ponder:
Happy New Year! And thank you for making this blog part of your 2015 efforts to successfully market to mature consumers. We're starting this first week of the new year the way we start each week, with a quick round-up of the content that garnered the most attention in the past week. What got mature marketing pros clicking, tweeting and sharing? Read on.…
I look at the picture of the News21 team - a group of Columbia University Graduate School of Journalism students (and maybe a professor or two) - and: they're young. Yet this team has taken on a project that can yield great insights for my peers, those marketing to Baby Boomers, seniors, America's older population. The News21 team is reporting…