Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at the prevalent Baby Boomer spending trends of 2019.
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Last week, those marketing to baby boomers and seniors were most intrigued by news that Amazon has recognized baby boomer spending power and launched a 50+ store. Learn about this and other top links of the week.