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Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in 2014, its second community in Pittsburgh, which sold out in…

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies for Capturing 55+ Active Adults:…

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number of seniors are spending their “retirement” working encore careers. Whether freelancing, starting a business, volunteering or heading back into the office, this month’s roundup takes a deeper look at Baby Boomers’ desire to remain a part of the workforce, even after leaving it.

Amazon Alexa, Google Home, Apple Homekit: Voice-activated technology and smart home devices are on the rise. In fact, Gartner Research predicts the typical home could contain more than 500 smart devices by 2022. With them come a myriad of applications to aid older adults in remaining independent — and opportunities for senior housing, too. How can active adult 55+ communities and senior living communities capitalize on the growing smart home trend?

Nothing says Fall like pumpkin patches, football (Go Buckeyes) and hot weather? Hope everyone enjoyed their nice, warm weekend! In this week’s most clicked article, David McNeill discusses new advancements companies are making to aide Japan’s aging population. Our most shared feature, from McKnight’s Senior Living, shared Boomers' preferences for where why what to live at they age. Most Clicked:…