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As the year — and decade for that matter — comes to a close, we’re taking a look back at our blog’s most popular content from the last 12 months. We covered many of the industry’s hot topics, rising trends and best practices. From journey mapping and social media to sales and finances, here are the insights that most engaged our readers in 2019.

Baby Boomers have the majority of the spending power in the US and marketers across countless industries — including senior living and 55+ housing — want to gain their attention. In order to do that, they’ll have to understand how Boomers are spending their wealth. This month, we’ll look at the prevalent Baby Boomer spending trends of 2019.

Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes among Baby Boomers.

We’ll be looking at three of the key takeaways from this study and how they apply to the senior living and 55+ community industries.

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.

Woman shopping and looking at her phone

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.

Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.