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Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you don’t develop a framework for consistent output of content. By following these steps, you’ll discover that blogging for your community can be an enjoyable activity instead of a chore.

I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. "I've been charged by the big boss to start blogging as a way to connect with older buyers. But I'm not sure of where - or even if -…