Last year, we focused a lot on blue sky marketing. Now, the question is, “What happens during the blue-sky sales journey?” If you’re in the midst of a pre-sales or expansion project, you’re in luck!
There are times when I’m working with our clients’ sales teams and I’m reminded of the scene in the movie Liar, Liar when Jim Carrey is trying to force himself to lie and say that the pen is red, but it’s truly blue. He just can’t lie! If you’re not familiar with that scene, take a break from reading and click on the video below – it’s one of my favorites.