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From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media. As you create your strategy, here are five types of content you can leverage to help kickstart your next content marketing push.

Monday Morning: Why must you be so speedy? On the bright side, Monday's reappearance means it's time for our weekly round-up of resources and links to improve your marketing to older adults. 1. MOST SHARED, MOST CLICKED, MOST RESONANT: "Content" isn't just things we think about as "marketing," writes Ann Handley in this terrific post from late 2013. We've talked…

It's time once again for the top baby boomer and seniors marketing tweets that were most shared or talked about last week. 1. MOST CLICKED: Poor photo choice - unprofessional, young - for a press release about marketing to professional baby boomer women. http://bit.ly/w43h1Z Do you agree with our critique of their image? Share your thoughts in the comments below. Do…