Digital marketing reaches leads at various stages of their journey. This includes when they first hear about a product (such as a senior living community) through a display ad, or when they make the decision to attend their first discovery event after receiving email updates and invitations from the community. Digital marketing plays a key role in moving nurturing prospects into leads and eventually residents. It is also supported by an integrated marketing approach — all the pieces of which work together to increase your brand’s visibility.
Remember Ask Jeeves? It was a search engine that allowed you to type in a question, such as “What is respite care?” and the Jeeves character would find multiple answers to match your query. Now we ask our devices, like Google Home, questions such as, “What senior living communities offer respite care in Philadelphia?” And our devices respond with the…
Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.
Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.
This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.
Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.
Happy Monday! It's hard to believe that June is coming to a close, where did the time go?! Let's jump right into the mature marketing news that had people talking this past week. Have something to share? We'd love to see it in our comment section. MOST CLICKED: As more and more mature consumers flock to online avenues for gathering…