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Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

Facebook is the “it” child for reaching your highly selected target audience with a low ROI. And if it isn’t, well, frankly put, it should be. Recently, though, Facebook has gone through some growing pains due to the ways of obtaining sensitive information and has made changes to how advertisers can target users. Detailed Facebook Targeting Changes If you’re like…

It's time for our favorite part of every Monday: the weekly roundup of the most engaging content from the past week.

First, we'll take a look at 20 phrases you should be incorporating into your Facebook headlines for increased likes, comments and shares. After that, MediaPost provides insights on some of the challenges that Baby Boomers face now and in the coming years.

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

The Pew Internet & American Life Project kicked off their New Year's celebration on December 30, popping the cork on a new report that details which social networks are used by baby boomers, seniors and other adults. The data reinforces Creating Results' Social, Silver Surfers research showing that Facebook is the dominant platform for people over 50. Per Pew, 73%…

Busy week ahead! Let's dive right in to our round-up of links and resources useful to mature marketing pros. 1. MOST CLICKED: An interesting discussion on the average age of Facebook workers, begun by thought-leader Jeremiah Owyang. He posted: "Am I too old to work at Facebook? Since the median age at Facebook is 28 (reports the NYT) and many…

What timing. The same day that Senior Housing News posed the question "Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?" the Center for Media Research shared an answer: "No." Well, actually what they shared was survey data showing that when it comes to influence on consumers, TV is still King. And when it comes to older consumers,…

How much is too much when it comes to brand messages via Facebook and other social networks? Will Boomers move to Florida, as retirees did in the past? What will be the impact of seniors on re-setting the demand for multifamily housing? These links and more in a weekly round-up of top resources for marketing to baby boomers and beyond.

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