For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.
Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.
MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.
The problem isn't with your voice.
It's with advertisers' ears.
The Gen X cohort (disclosure: my cohort) has been largely ignored by marketers of all ages. Born between 1968 and 1979, we're not as rowdy or large as the cohort that came before us, the Baby Boomers. We're high-tech, low-maintenance and we're entering our peak earning years (or should be).
And yet, as Robert Klara wrote in AdWeek:
No, it’s not a joke. It was on the second green when I realized that our group represented four generations. What had caught my eye was watching an 89 year old member of the Greatest Generation bending down to fix the ball mark that the Boomer’s ball had made. The Boomer had walked past it, either oblivious to it, or…
Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies targeting younger matures (the tip of Gen X, Gen Jones/trailing edge Baby Boomers and those in…