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Picture of Google My Business web page

Recently, Google has decided to move away from Google+ and started increasing the interactive aspects of its Google My Business platform. Over the last few years, Google has focused on optimizing the search engine results pages (SERPs) for local businesses through Google My Business and its Google Maps features. Now, Google is taking the next step in focusing on the searchers themselves.

In order to keep your listing information up to date and relevant, your organization’s Google My Business account needs to be maintained on a regular basis. Ensuring that all information is accurate within your main business profile is your first priority. This information feeds directly to Google Search and Maps. Once your basic information is accurate, consider implementing additional features offered by the platform.

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up! I’m going to tell you why - and how to roll with the changes so that your senior living and housing marketing results do not suffer.

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find. For the many businesses targeting older adults that rely on organic (unpaid) search as a primary…