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Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes among Baby Boomers.

We’ll be looking at three of the key takeaways from this study and how they apply to the senior living and 55+ community industries.

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.

Every Monday, we recap the most engaging content from the previous week.

This week, Senior Housing News proposes a rebrand of the 55-plus senior living industry in order to attract younger prospects to age-restricted communities. Also, research into Baby Boomer banking habits provide insights into marketing senior products and services to this demographic.

This week I am writing from the International Builders' Show in Las Vegas. I'm particularly excited because during this year's conference I will be part of a panel of real estate industry suppliers discussing housing for Baby Boomers and Millennials.

To read some of the headlines, you’d think these weren’t only two generations, but two different species. But we aim to reveal similarities that could lead builders and developers to greater success in marketing to both groups. On Thursday, January 21st, I'll be addressing this topic with experts from KEPHART, an architecture and land planning firm, and Market Perspectives, a real estate research firm.

Diversity Driven

Boomers have more complex household structures than any prior generation ...

British researchers have theorized that working past retirement age can delay dementia.  The Boston Globe theorizes that this may be a benefit to older Americans forced to continue working.  On one point there is no question: Since the start of the recession, more people nearing or just past retirement age have opted to stay in the workforce. Polina Vlasenko, a researcher…