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Tag Archives marketing to baby boomers

Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to Baby Boomers? What are words you to avoid saying or images you want to avoid showing?

Here are five things you should consider when marketing to Baby Boomers so that you can motivate — not alienate — your prospects.

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of brands of spotted the opportunities that marketing to baby boomers offers and have adapted their strategy accordingly.

You can apply these same strategies when marketing to Baby Boomers in the senior living industry.

Two older ladies with shopping bags

The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.