As we wrap up 2018, it’s time to look at some of the trends that experts believe will shape the marketing industry in 2019. To make it easy, we’ve curated marketing experts’ top picks from around the web. Here are the six trends they predict will gain momentum in the coming months.
As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age — it has made a strong comeback. It's still a core part of an integrated marketing strategy for many of our clients.
Let's look at the collateral package and some of the reasons why it is still in demand.
Video has become one an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can develop your own video marketing strategy.
For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.
Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of brands of spotted the opportunities that marketing to baby boomers offers and have adapted their strategy accordingly.
You can apply these same strategies when marketing to Baby Boomers in the senior living industry.
The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out a rebranding.
Wouldn’t it be great if prospects saw your product, fell in love with it and signed the contract on the spot? Or at the very least followed some kind of linear formula from tour to sale? Unfortunately, we know that just like life, the journey from prospect to homeowner isn’t so straightforward. That's why it's important for you to understand…
You’ve decided to take the plunge into the social media world and more specifically, Facebook. You’ve created a Facebook business page, posted some recent articles from your favorite resource, and liked a few posts from competitors and their followers. Yet your followers aren’t liking your posts or sharing those educational articles. You take it a step farther and boost a…
Creating Results is Featured Speaker for 55+ Lunch & Learn Series For the past 10 years I’ve been fortunate to work alongside several builders and developers of 55+, active lifestyle communities. This, coupled with my participation in the National Association of Home Builders (NAHB) 55+ Housing Council has played a large part in shaping my experience, passion and knowledge of…