Top Menu

Tag Archives Marketing

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community (CCRC) concept to a journalist’s wake-up call to the younger generations.

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making the decision to skip out on the warm weather and beaches of Florida in favor of retiring in their current location. And in our most shared piece of the week, we'll review action steps that professionals in the senior living industry should be taking in order to appeal to the rising number of middle-aged home renters.

Every Monday we round up the Most Clicked and Most Shared content items from the previous week. This week we discuss cognitive biases and how they may affect your communications plan and an interview addressing influence within B2B marketing. Most Clicked: Cognitive Biases and Your Communications Plan "You know the product or service like the back of your hand," said Laura Petrolino…

12