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Lightbulb hatching out of egg

The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out a rebranding.

Elderhostel - the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences - is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers weren't joining their tours.  Many of their most loyal travelers (Silent Generation and older) are becoming too frail to participate fully. Will Exploritas'…