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Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number of seniors are spending their “retirement” working encore careers. Whether freelancing, starting a business, volunteering or heading back into the office, this month’s roundup takes a deeper look at Baby Boomers’ desire to remain a part of the workforce, even after leaving it.

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making the decision to skip out on the warm weather and beaches of Florida in favor of retiring in their current location. And in our most shared piece of the week, we'll review action steps that professionals in the senior living industry should be taking in order to appeal to the rising number of middle-aged home renters.

What better way to recover from football Sunday than to read the Monday roundup of the past week's most engaging content? No matter how your team performed, everyone who reads this week's insights will be a winner.

This week's most clicked talks about the oncoming retirement crisis in America, with some groups affected more than others. The week's most shared reviews ways to improve your digital marketing initiatives.

With all eyes on London these days, we feel inspired. What 50+ marketing resources emerged victorious on the playing fields of social media last week? Cue the music ... 1. GOLD MEDAL: Senior Housing News reports that Boomers "aren’t delaying retirement—they’re redefining it, staying local." The industry publication shared results of a PulteGroup Home Index survey of 500 pre-retirees aged…

Golden Gateway Financial released some sobering news last month:  the number of older Americans who will delay retirement past age 70 has doubled, thanks to today's economic challenges.  The report also states that half of all seniors' net worth has decreased by 10 to 30 percent. The problem is that time is not on the side of older workers who are…

British researchers have theorized that working past retirement age can delay dementia.  The Boston Globe theorizes that this may be a benefit to older Americans forced to continue working.  On one point there is no question: Since the start of the recession, more people nearing or just past retirement age have opted to stay in the workforce. Polina Vlasenko, a researcher…