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In just a few short days, I’ll be heading west to Las Vegas for International Builders’ Show 2020. As leaders and influencers in the industry come together for the National Association of Homebuilders’ (NAHB) annual gathering of the minds, I’m excited for the knowledge and inspiration that are sure to light up the Las Vegas Convention Center from January 21-23.

Creating Results attended and sponsored the informative SMASH conference held in Chicago earlier this month. For the senior living industry, this conference is innovative and refreshing.

Among all the keynotes and sessions I attended, I noticed an underlying theme: the concept of being prospect-centered in every marketing interaction.

This is especially important in the digital arena. Keeping this prospect-centric concept of at the forefront of your SEO and SEM strategies will result in tremendous success. Over the next few months, I plan to explain and give examples of such success with this concept through this blog series.

Today's post focuses on SEO questions (an Algorithm 101 primer). And -- BONUS! -- I will even share with you my favorite basic checklist.

Baby boomer using cell phone

Happy Leap Day! The calendar is generously giving us a few extra hours -- use them to catch up on work, for folly, for whatever.

In that spirit, we'll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior marketing pros in recent days.

MOST SHARED: Creating Results' Director of Media Strategies has a talent for making complex media changes more easily understood ... and acted upon.