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From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media. As you create your strategy, here are five types of content you can leverage to help kickstart your next content marketing push.

When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.

But did you know that, a single cat video can get an average of 12,000 views?  Now imagine those numbers for your senior living video testimonial and how much traction it could get for your community.

Video testimonials are a perfect way to entice people to learn more about your community and increase engagement. But there’s more that goes into it than just setting up a camera, having someone share their experience and then posting it online and hoping for it to go viral.

I’ll be sharing four tips for creating testimonial videos that make prospective residents say “wow!”