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Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

For someone who shouldn't sing in public, can't play an instrument or even read sheet music, I love music.  It inspires me in life and work.  My Andrews Sisters station on Pandora sets the mood when I'm writing copy for matures; I switch to a Beatles or Queen station for  more Boomer-leaning marketing materials.  And this week, I found three great…