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Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

Americans are watching more video today than ever before. There were 135.9 million unique viewers in May 2010, per Nielsen.  According to a Pew Internet Research study, online video viewing has nearly doubled since 2006 and is up 46% over last year alone. More people watch video on sites like YouTube than are active on social media sites or use…